GoAnimate is a cloud-based platform for creating and distributing animated videos. It allows users to develop both narrative videos, in which characters speak with lip-sync and move around, and video presentations, in which a voice-over narrator speaks over images and props, which may also move around. The service is provided on a freemium basis to consumers and has multiple subscription levels available for businesses. GoAnimate provides users with drag-and-drop tools that the company’s website indicates can be used to access thousands of character models, backdrops, and other assets to create scenario-based videos – like political videos depicted during the 2012 presidential campaign. The platform offers text-to-speech character voices with customizable environments. Scholars and students also use the product to combine audio files from historical moments with animated re-creations.